Style crush Florence Welch has just been named the new face of Gucci's autumn/winter 2011 collection . She first rose in fame when her band, Florance and the Machine, rose to overnight fame with the release of their single, "The Dog Days are Over" and their debut album, Lungs. Known for her eccentricity in both musical and fashion stylings, Welch has garnered much attention to her own persona.
It was this persona that drew in Gucci designer Frida Giannini.
"As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman," she explained. "I met her in Los Angeles at this year's Grammy's and was captivated by her presence. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look that goes hand in hand with the Gucci woman."
Welch will be joining Rihanna and James Franco in the line of celebs that have worked with Gucci.
What do you think of this choice? Personally I'm loving it!